History
From The Beginning...
We focused on sustainability.
UW-Green Bay was dubbed Eco U® by Harper’s Magazine and Newsweek in the early 1970s. Since our opening in 1968, our students have had the opportunity to literally get experience in the field, and be part of the "most exciting and promising educational experiment...anywhere."
![1970s aerial view of the UW-Green Bay campus](/UWGBCMS/media/Sustainability/images/medium/campus-aerial_1.jpg)
![UW-Green Bay archives photo of college women doing environmental advocacy in the wake of the 3-mile island nuclear disaster](/UWGBCMS/media/Sustainability/images/medium/gals,-3-mile-island-600px.jpg)
![Early photo of the UW-Green Bay herbarium](/UWGBCMS/media/Sustainability/images/medium/Herbarium-Eco-U-600x400.jpg)
![1970s photo of college women having coffee in a lounge](/UWGBCMS/media/Sustainability/images/medium/70-s-student-coffee-600px.jpg)
Eco U® Historical Resources
Through the decades, UW-Green Bay has continued to expand and celebrate its environmental heritage. Here are a few of the eco-highlights:
![Action Stressed by "Ecology U" article image](/UWGBCMS/media/Sustainability/images/medium/Eco-U.jpg)
Taking Action
From day one, the environmental focus of the academic program had attracted attention in newspapers and magazines across the country.
![Building the library in 1970](/UWGBCMS/media/Sustainability/images/medium/3-build-library-1970.jpg)
Planning for Good
Campus planning for UW-Green Bay joined academic programs, residential life and the physical campus environment.
![Cover of the 2009 Eco U issue of Inside UW-Green Bay Magazine](/UWGBCMS/media/Sustainability/images/medium/2009-Inside-Magazine.jpg)
Featuring Eco U®
Our middle name is 'Green'. Our alum wrote the book on Earth Day. Friends call us "Eco U". Read more in the Inside Magazine issue feature.
![Photo of a college woman speaking at an ecology rally at the first earth day](/UWGBCMS/media/Sustainability/images/medium/first-earth-day.jpg)
Making Memories
As other colleges jump on the eco-bandwagon, UW-Green Bay can claim it's heritage in environmental activism 40+ years ago.
![EMBI Student Kaity (Gilles) Lindner](/UWGBCMS/media/Sustainability/images/medium/CSET_EMBI-Alum-5-1500-1024x683.jpg)
Bridging Eco & Eco
A decade ago, UW-Green Bay launched a collaborative effort to bridge a perceived gap between ecology and economics.
![Ban the car protest 1970](/UWGBCMS/media/Sustainability/images/medium/1970-ban-the-car.jpg)
Banning the Car?
The "Ban the Car!" campaign, related to the 1970 inaugural Earth Day celebration, sought to draw attention to society’s addiction to oil and gas-guzzling transportation.
![Founding UW-Green Bay Chancellor Ed Weidner](/UWGBCMS/media/Sustainability/images/square/Weidner-Ed-700px.jpg)
The Who behind Eco U®
“I think the only way we can do something about the world is to assume that we are not all the people.”
Edward Weidner
Founding Chancellor
![Daniela Beall](/getmedia/5acda28a-e466-484f-a447-af1e460aa4ee/daniela-beall-400x400.jpg)
Join Our History
The work is far from done. Reach out to Daniela Beall, our Sustainability Coordinator. She'll be happy to connect you to partners and support projects. Together we can lay the foundation for the next generation.